Author: Cher de Silva

Most brands agree that video marketing is a great investment. It gives out a good ROI, it's easy and affordable to do. Videos generate more conversions and shares on social media. This year, brands had become more aware of this matter, and now a large number...

Content is key to success in online marketing Many of us have been familiar with the statement “Content is King.” Apparently, in today’s online marketing campaigns, strong content is still highly significant in brands’ sales performance. Savvy marketers are aware that their content must invite trust...

Today, we are sharing one significant technique in social media. Did you know that around 53% of online users are more likely to complete a purchase from sellers they can message directly? That’s how significant live chat or messenger is. Additionally, most online users today...

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers. Social...

340 million active monthly users, Weibo is one of largest Chinese social media platforms, making it the most competitive digital marketing platform for brands seeking to penetrate the Chinese market and reach out to their target consumers. Perhaps, you are already intending to jump on the China digital marketing bandwagon. In this article, we will introduce the 4 must-know trends of Weibo marketing in 2018 to help you decide Weibo Marketing Strategy for your brands.

More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors...

Digital marketing is so prevalent today as the usage of internet increases over the years. Businesses leverage digital channels such as social media, Google search, email and websites to connect with their current and potential customers. Marketing has always been about connecting with your audience...

I’m thrilled to announce that IH Digital is opening a new office located in Guangzhou, China. The Guangzhou office serves as IH Digital China digital marketing center. We offer diverse China digital marketing service that cater to your digital needs. Given that Consumers in China are very...