Author: Gracey Tarroballes

Government agencies in Singapore have been observed utilising media buy through popular digital and traditional platforms to convey their message to a larger audience. This has proved to be an effective means and one case in point is that of the Singapore Economic Development Board...

Today, Facebook is making significant steps to bring more transparency to ads. Due to previous issues piling up on Facebook ads, the public demanded more transparency on how ads are being filtered and what companies are running ads on the platform. As part of the...

Have you been using Facebook ads for your business but the results seem to be declining? Something that you might be overlooking is the Facebook Power 5 Ad tools which are useful to get your Facebook ads automatically optimized in real-time.  What Are These Facebook Power...

This Malaysian Household Brand Uses a WeChat App to Enhance its B2B Marketing   With brand trust being one of the key factors in advertising and marketing, how can a global specialist in energy and automation maintain its camaraderie with its business partners? For Schneider Electric, their...

In today’s digital age, medical brands such as hospitals and pharmaceutical companies are leveraging into building their online presence to strengthen their brand through an array of digital marketing efforts, particularly SEO and search marketing. Thanks to the advancement of online advertising, greater visibility and a wider reach...

A Vietnam Skybar – Sky36 – Draws More Korean Tourists with Naver Ads   Koreans love travelling abroad. In fact, South Korea is the second largest outbound market in Asia. In the previous year, South Korea alone recorded 517,000 outbound trips and a huge visitor spending of US$1.2...

Bringing Pharmaceuticals into Social Media With more and more companies getting in on digital marketing, it makes sense that pharmaceutical companies would want to leverage a competitive digital marketing strategy with the help of a digital marketing agency.  The Challenges Pharmaceuticals Face when Marketing Online Alluring as it may...

BANGKOK AIRWAYS   During their 36th anniversary in 2004, Bangkok Airways was branded as ‘Asia’s Boutique Airline’. It is a regional airline which is based in Thailand’s capital city, Bangkok. For the past few years, it served as an airline that links different cultural heritage sites and...