Engagement

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers. Social...

As the famous proverb goes, “The way to a man's heart is through his stomach”, there is no surprise that cooking videos are the recipe to effective social media marketing, especially for food and household products. With a majority of the social media audience aspiring...

Singapore's popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled "The Fairytale of Enchantine." This influencer marketing campaign was in line with Goldheart's launch of their Enchantine romantic collection. Goldheart Jewelry, together...

In 2014, PUB Singapore jumped on the bandwagon by publishing videos on YouTube as part of its online marketing strategy to increase the public awareness of water sustainability in Singapore. With the support from IH Digital, an online marketing agency in Singapore, PUB Singapore built...

Kao Laurier Malaysia promotes their new content marketing campaign - #LaurierGoGirls by featuring Leona Chin, Malaysia’s popular female drifter. In this new campaign, Kao Laurier encourages females to pursue their dreams, promising to provide them with the support and protection they need during their red...

Facebook contest is an essential social media marketing strategy to promote your brand. Marketers are keen in using this tool to generate brand loyalty by constantly rewarding fans for their unwavering support. Wall Contests are also effective in driving post engagement and potential audiences to...