19 Apr Are you “China-ready”? Why Weibo Marketing matters?
More Southeast Asian companies gear to catch a good share of the Chinese market as Chinese tourists are seen to be big spenders. Last year, 3.2 million tourists from China arrived in Singapore, beating traditional chart leader Indonesia and became the largest source of visitors according to Singapore Tourism Board. Many Thailand, Malaysia and Singapore advertisers have recently jumped into the Weibo marketing with IH Digital. Some of the blue-chip clients are Siam Paragon and Sansiri (Thailand), Petronas (Malaysia), Marina Bay Sands and MTV (Singapore).
“More companies are turning to Weibo marketing to achieve their China digital marketing objectives. Companies like InterContinental Hotels Group begin to launch ‘China-ready’ programmes like “Zhou Dao”. Do you have a unique China marketing plan?” says George Foo, Chief Operating Officer for IH Digital, “China’s digital landscape is unique with many barriers. Businesses without office in China cannot advertise on some Chinese social media platforms. But Weibo is an open platform that needs lesser requirements. IH Digital is here to facilitate faster procession of translation, documentations and verifications.”
Why Weibo Marketing?
Sina Weibo is the most popular Chinese social media platform with over 600 million users, which makes its one of the best ways to increase brand awareness in the Chinese market by social media marketing. Siam Paragon launched a post ad campaign on Weibo with high impression that have garnered more than 1 million views.
IH Digital has been appointed as the official Southeast Asia Partner of Weibo, can provide advertising solutions and Weibo account verification services. We work directly with Weibo and influencer agencies to provide planning and buying services that cater to your diverse digital needs. Also, IH Digital has been appointed as the official agency for Baidu and Meituan-Dianping, help you to reach out to the Chinese audience.
Enhance Your Social Media Marketing Campaign in China with IH Digital
IH Digital is a digital marketing agency in Singapore that aims to provide simplicity and flexibility for clients’ social media marketing needs across the Asia with offices in Singapore, Malaysia, Thailand, the Philippines, China, Hong Kong and Taiwan.
Founded in 2006, with 80+ specialists for South East Asia, IndoChina, Greater China, Korea and Japan. We understand how complex the Asia market can be. Which is why we are here to provide digital services for your marketing needs in the region. If you are interested, inquire with us today.