06 Feb Digital Marketing: Best Practices in E-Commerce You Need To Know
An e-commerce website isn’t just an online accessory but a valuable puzzle piece to your digital marketing strategy. It’s an opportunity to not only showcase your products to potential customers but have it available for purchase anytime. From businesses in the fashion and beauty industry to those in the electronics and appliances sector, nearly all brands with a traditional brick and mortar store have gone online to broaden their exposure and reach more customers. But how do you know if you’re treading the path of e-commerce success? Discover these five e-commerce best practices to help bolster your digital marketing efforts and boost your sales.
USE BEAUTIFUL AND APPEALING IMAGES
Internet marketing is all about embracing the power of photos. According to a top online marketing influencer, customers deem product images as more important than product description. As such, ensure that your digital marketing strategy includes taking high-quality product photos that grab customers’ attention.
KEEP IT SIMPLE, AVOID CLUTTER
A homepage packed with information can be overwhelming and confusing for visitors. Keep your e-commerce website simple and clutter-free, ensuring that the products you sell are the first thing your visitors’ see. Moreover, your CTA button should be easily seen by your potential customers. According to studies, CTA buttons should be located in less than 3 seconds.
OFFER FILTERS FOR A BETTER SHOPPING EXPERIENCE
Do your products come in a variety of colours and sizes? Are you selling more than one product type? In this case, make your potential customers’ shopping experience more convenient by offering filtering options. More advanced options include allowing customers to look for products by price, materials or themes.
ENABLE CUSTOMER REVIEWS
High-quality photos are important but so are customer reviews. Similar to how you would browse ratings and reviews on travel sites before booking a hotel, your customers are looking up your brand or product online before they proceed with a purchase decision. According to research, reviews found on social media or the internet influence their decision.
SIMPLIFY THE CHECKOUT PROCESS
No customer wants the actual purchase process to take longer than the time it took to decide on a product. For a first-time customer, the checkout process is crucial. You can encourage customers to create a profile but ensure that you have a guest checkout option. For customers who are not ready to commit to a profile, you can set up subtle hints to further highlight the advantages of setting up a profile such as the ability to do an express checkout. Other time-saving features include the option to copy addresses, eliminating unnecessary fields, strict data format rules and predictive entry.
MAKE E-COMMERCE PART OF YOUR DIGITAL MARKETING STRATEGY WITH IH DIGITAL
An e-commerce website produced by IH Digital | Photo Courtesy: Araya Malaysia
Are you ready to include e-commerce websites in your digital marketing strategy? Let IH Digital, a digital marketing agency in the Philippines, bring your store online with your own e-commerce website. Get in touch with us today and let us help you win the digital marketing game.