21 Feb Digital Marketing: Citibank Singapore Engage Using Interview Video
Video marketing is one of the most in-demand forms of digital marketing campaign. Video content promotes brand recall, help strengthen your brand message and it can perform well on all devices. Do you know how much you can share with your audience in a minute-long video? It’s 1.8 million words!
Video is projected to claim more than 80% of all web traffic by 2019. There are several video marketing trends such as Facebook Live, receipt video, interview videos and animations. You can choose the one which is most suitable for your brand image and products.
Citibank Singapore has launched an interview video about the stock sell-off in the US recently. In this interview video, two professionals from Citibank discussed about how the stock sell-off affected global market and how should investors navigate this market volatility. Florence Tan, Head of Advisory – Strategy & Communications Citibank Asia Pacific, shared her insight with the audience about global economy and inflation.
Although interview videos have been around for a long time, they are still effective for sharing latest information and product details. It is also a professional way to showcase your expertise and give people helpful information. An interview article may be too long for people to read through, but interview video is more attractive and can be listened to while people are multitasking.
Wanting to execute an outstanding video marketing campaign?
IH Digital, a digital marketing agency in Singapore, ready to cater your digital needs to make your brand stand out among the others! Let us help you with the planning and execution of your video production. With our digital marketing agency’s cast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms. If you are interested, inquire with us today.