20 Nov Digital Marketing: Amp Up Your Strategy With Influencers
The future of digital marketing now is filled with social influencers – next to methods such as SEO and SEM. Today, influencers can be independent bloggers, TV personalities, and even celebrities. But how do these people help digital agencies with their digital marketing strategies?
INFLUENCERS INSTANTLY INCREASE YOUR AUDIENCE AND HELP YOU BUILD AUTHENTIC RELATIONSHIPS WITH THEM
With thousands or millions of people looking up to them, their opinion on virtually any issue, product or business matters. In fact, a lot of people say that they trusted influencers and seek their recommendations on social media. According to reports, consumers even believe that influencers are more genuine than what celebrities endorse on TV. As such, getting the right influencers for your market will surely increase your audience even more.
THEY HELP YOU ESTABLISH BRAND CREDIBILITY
Another thing influencers do to help you is that they build an authentic relationship between you and your target audience. By now, your audience is curious enough to visit your website and social media accounts and they actually want to hear more about your digital brands. Still, you will need the help of influencers to give a second opinion about what your brand offers. Let them boast your edge among others.
THEY PRODUCE EXPERT CONTENTS
Part of your social media strategy should be creating enticing content for your audience. Influencers can help you create content that your audience really wanted to hear from you. This helps you create an access to their knowledge and expertise as well.
Filipino fashion and lifestyle blogger Chin Chin Obcena reviewing Dr. CiNK Hydrating Serum
To promote their Hydrating Serum, the Taiwanese skincare brand DR. CINK tapped IH Digital to work with lifestyle and beauty influencers from Korea, Australia and the Philippines. The three-month regional influencers engagement campaign consisted of a product feature, posts on the influencers’ respective Instagram and Facebook accounts, and a blog post.
THEY IMPROVE YOUR SEARCH RANKING
The search engine sites are like fighting arenas for most digital marketing companies competing for the top spot. Collaborating with influencers improve your rank on search engines because they could also link their personal blogs, vlogs, or social media posts to your website. They have the power to make consumers or clients search for you by just mentioning your brand to their audience!
YOU’LL HAVE BETTER ROI
As a digital marketing agency, your goal is to have a better return on what you invested in your digital marketing campaigns. Research suggests that influencer-created contents give back 11x better ROI than any other digital marketing forms. Brands with limited budget should consider influencers marketing as part of their digital marketing strategy.
Enhance Your Digital Marketing Campaign With IH Digital
Creating digital marketing campaigns for your brand has never been this easy with the help of influencers. If you don’t know where to start, IH Digital plans, strategise, and implements digital marketing strategies with expertise and experience. We connect with and manage KOLs and influencers to help brands achieve their social media marketing objectives with ease. Get in touch with us today or learn more about our influencer marketing service here.