Social Media Hype: Influencer Marketing is the new big thing!

Social Media Hype: Influencer Marketing is the new big thing!

Influencer Marketing is like the new hybrid of internet marketing. It lets your brand interact and engage in multiple target audience through the help of influencers’ social media presence. Let’s break down why this new big thing can help you make your social media campaigns successful.

What is Influencer Marketing?

Unlike celebrities, influencers have flexible time. They can promote brands anytime without breaching a contract from another brand. Influencers and brands are more of a collaboration type of campaign, not your usual digital marketing campaign but still efficient and effective. Furthermore, an influencer can come in any form such as blogger, YouTuber, daily vlogger and those people who have a social media presence. As long as you have the means to influence, interact and engage to your followings, then you are an influencer. It’s not about the popularity, it’s how you can engage and impact the lives of your readers, viewers or likers.

Where can I find influencers in social media?

Influencers are everywhere! You can see them in any digital platforms. Here are some platforms according to techhjury that influencers use to socialize and engage to their audience:

  • 78% of social influencers for brand collaborations worldwide used Instagram as their primary social media
  • 16% of social influencers worldwide use blogs as their primary social media
  • 4% of social influencers worldwide used YouTube as their primary social media
  • 2% of social influencers for brand collaborations worldwide used Facebook as their primary social media

Why should I prefer Influencer Marketing instead?

Influencers are more of an all-around person. As long as they record real-time experience and first-hand view, your Influencer Marketing can boost your business’ profits and revenues. In reference to adweek.com, 67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results. It’s a win-win social media strategy, brands can get their well-deserved recognition and online presence while influencers have the comfort and leisure they deserve.

 

View this post on Instagram

 

니냐니뇨 표정에 신남이 묻어있는 1인 . 리셉션, 스파, 벨보이까지 친절하구 착햐 Thanks to Ramada Plaza by Wyndham Bangkok Menam Riverside‍♀ 1986년 OPEN 했다니 당췌 몇년 역사인가효33년!! 대박 . #호텔조식 #호텔수영장#호텔스파 모두 가끔 스파 프로모션 하는거 이용하면 더 저렴하게 받을 수 있꾸 럭셜하게 프라이빗하게 릭렉싱하기 좋아요~ 유럽이나 중국,일본,미국 여행객들이 바글바글해서 더 외쿡스러운 느낌도 좋쿠 #짜오프라야강 뷰가 진짜 대박 눈물나쥬 자고 인나서 창밖을 보면 나도모르게 감탄이 막 나오구 . 호텔에서 매일 무료 툭툭이로#아시안티크 갈 수 있거든요! 걸어서는 6분!(내가 시간 재봄ㅋㅋㅋ) #asiatique 진심 믓지고 다른 야시장 갈필요가 없을 정도로 깨끗하고 이쁘구 진짜 볼거리 쇼핑거리 먹거리 많은데 겁나 가깝 ㅜㅜ 미쳐 넘 좋앙 . . . #짜오프라야#travel141 #asiatravelclub #hotelname #ramadaplaza #ramadaplazamenam #bangkokhotel#riverviewhotel#ramadaplazahotel #bangkok #방콕여행#방콕호텔 #방콕호텔추천

A post shared by 봄송이 ⛳️골프뷰티패션 (@songyibom) on

What platform can help me with my Influencer Marketing?

Asia Travel Club is a social commerce platform that helps influencer and travel industries to connect and engage for a collaboration. This collaboration has a wider reach since ATC has an audience in ASEAN Economic Community, Greater China, Japan and South Korea. You can contact ATC through IH Digital’s contact page for queries and partnership.

Expand your Influencer Marketing!

IH Digital is a partner digital marketing agency of ATC that aids to your influencer and online marketing needs. Boost your social media and content marketing strategy by dropping your details here to know more!

No Comments

Sorry, the comment form is closed at this time.