16 Mar Social Media Marketing with Vine
[dropcap]E[/dropcap]very company on the Internet thinks up creative ways to hook their audience to their social media marketing content. One such way to do it is with video content marketing. Videos were seen be less effective than other types of posts. The length can be a burden to most content producers. But what if you only had six seconds to prove your worth? [pullquote]”Reaching out in six seconds”[/pullquote] You’d be more focused on highlighting what you’re all about and what you can offer through a short clip or even a corporate video. Or you can also tease them. You’d have better chances of going viral, too, if you have a Vine marketing communications strategy.
If your market is youthful and energetic, you might want to consider venturing into producing content for Vine. This platform, owned by Twitter, is a video-sharing website that allows users to post videos that are only up to six seconds long. Owing to the length of the content and the other medium through which it can spread, you can leverage your brand in a lot of different ways. There are a lot of different ways you can utilize the platform depending on your Vine social media strategy. Your digital agency in Malaysia can help you plan and implement the best digital video marketing.
Creating a Vine social media strategy
Vine can give you a greater ROI because you can forego the professionally produced videos and create your own six-seconders that will appeal to your younger market. You can formulate your Vine social media marketing strategy depending on each campaign you are running. For one, you can use it as a hook or teaser to announce a new product or service. From there, you can lead them to your website where they can learn more. You can also use Vine social media marketing to promote new offers or discounts. You can also show what goes on behind the scenes in your company by giving the audience glimpses of your day to day affairs.
In terms of going viral, you can involve your ambassadors or endorsers in your Vine social media marketing strategy. Shoot a video with your ambassador and your product and make it funny so that it will spread. You can also use Vine social media marketing to illustrate instructions on how to use your product. You can give your audience a glimpse of your company culture, introduce them to your staff, or share with them momentous occasions in your company.
The good thing about Vine is you can add your company’s logo to your posts, so you are sure to have brand visibility in your content. [pullquote align=”right”]”you can add your company’s logo to your posts, so you are sure to have brand visibility in your content.”[/pullquote] Vine videos are more likely going to be shared on Twitter and other platforms, so you have to remember to have branding wherever your post might end up on. Lastly, your Vine social media marketing should almost always be directed at the younger demographic, as this appeals to them the most. Show your youthful side by producing exciting and fun content for your audience to enjoy, so that they can identify with your brand..