Many brands fought to carry out enticing social media marketing campaign for Chinese New Year to engage their supporters and to promote their brands. Chinese New Year, also known as the Lunar New Year, is an important Chinese festival celebrated at the start of the...
Internet has changed our everyday life. People enjoy online shopping because they can buy what they want at home and the products will be delivered to their home. Therefore, more and more companies set up their website to start e-Commerce (electronic commerce). Here are the...
If you’ve been following digital marketing trends, it’s no surprise that video is shifting and shaping the world of marketing. Video marketing is becoming the most popular and influential strategy of digital marketing to grab audience’s attention and present more content. You can find more...
Singapore's popular jewellery chain, Goldheart Jewelry, collaborated with the talented visual artist Limzy to tell the story of Enchantine and Prince Edward, through a series of watercolor artworks entitled "The Fairytale of Enchantine." This influencer marketing campaign was in line with Goldheart's launch of their Enchantine romantic collection. Goldheart Jewelry, together...
More businesses are starting to realise the importance of short engagement videos for their digital marketing efforts. Vivid and colourful videos are so popular across the various social media channels to the extent that Facebook has declared videos as its priority in its 2016 Quarter...
Liese Malaysia has an interesting twist to its latest social media marketing campaign. With the Chinese New Year around the corner, Liese Malaysia has plans to engage its social media fans to plan and share their Chinese New Year outfit ideas as well as the complementary...
Holiday is the perfect time to roll out your best digital marketing efforts down your sleeves. Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit into your online marketing...
While cooking tutorials aren’t exactly new on the digital marketing department, netizens’ interest towards recipe videos is still sustained till today. Recipe tutorials in the form of short videos are considered as a widespread digital phenomenon. Marketers and businesses have started to recognize its power and...
GIF or Graphic Interchange Format is now highly popular across social media platforms. Not only does it communicate your message across like photos and text alone, it also gives your content a sense of emotion without the added time longevity of videos. GIFs are simply...
LANEIGE Malaysia launches the “Milky Way Fantasy” microsite, an interactive digital marketing and content marketing outlet to introduce the brand’s Holiday Collection this 2016. This microsite by IH Digital, a digital marketing agency, also serves as a dazzling space for fans to play and enjoy while being given the...
