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Content is key to success in online marketing Many of us have been familiar with the statement “Content is King.” Apparently, in today’s online marketing campaigns, strong content is still highly significant in brands’ sales performance. Savvy marketers are aware that their content must invite trust...

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers. Social...

In its effort to launch its Instagram account, as part of their social media marketing campaign, Liese Malaysia launched the "Winter Holiday in Tokyo" photo contest. By simply purchasing Liese products at any WATSONS stores and uploading an OOTD look on Instagram, with a caption saying why you deserve...