Social media strategy Tag

Content is key to success in online marketing Many of us have been familiar with the statement “Content is King.” Apparently, in today’s online marketing campaigns, strong content is still highly significant in brands’ sales performance. Savvy marketers are aware that their content must invite trust...

Today’s social media marketing is continuously evolving. With famous personalities followed by thousands (or millions) of online users, brands can garner quite good exposure from influencers. Aside from tagging famous personalities, bloggers or celebrities, brands can also learn effective online marketing strategy from these influencers. Social...

LANEIGE Malaysia launches a Facebook sampling app called "24H Timeless Beauty" as part of their digital marketing campaign to promote its newly launched anti-aging products for day and night. The Facebook app highlights the new LANEIGE Time Freeze Firming Sleeping Mask, Face-fit Roller (sold separately), and...

Honda Malaysia has experienced large successes with its recent Facebook videos. The microvideos released for their Honda Civic #RideTheDream digital marketing campaign gained over 760,000 views overtime and over 11,800 engagement, including likes, shares, and comments. The Facebook Live videos released for the launch of...

LANEIGE Singapore, stepped up their content marketing by sharing makeup tips to get that perfect Summer Babe look. With the help of IH Digital, LANEIGE Singapore produced a makeup tutorial video for their Summer Collection 2016. It also featured LANEIGE Global Makeup Artist, Cat Koh, and her simple...

A festive season is a big marketing opportunity for brands.  An appropriate implementation of social media marketing strategy may thrive the campaign even further with significant amount of engagements.  To successfully launch an online marketing campaign, a brand has to collate closely with social media...

Let the visual do the talk In social media marketing, it is commonly understood that visual imagery is far more effective than written words when delivering successful contents, which makes Instagram’s forte a popular platform as a social media for businesses.  With the number of active...